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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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May 18, 2018

In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. 

 

Podcast Highlights:

 

  • Leads vs. patients in the chair
  • Defining a lead
  • Missed appointments
  • Converting leads into patients
  • Why creating leads isn’t the end all be all
  • Avoiding missed opportunities
  • Why aren’t you following up?
  • How to work your lead funnels
  • Generating appointments and phone calls
  • Cost per lead vs. cost per patient
  • Knowing your marketing numbers
  • Understanding the value of a lead
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