In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more.
- Leads vs. patients in the chair
- Defining a lead
- Missed appointments
- Converting leads into patients
- Why creating leads isn’t the end all be all
- Avoiding missed opportunities
- Why aren’t you following up?
- How to work your lead funnels
- Generating appointments and phone calls
- Cost per lead vs. cost per patient
- Knowing your marketing numbers
- Understanding the value of a lead