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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Jun 1, 2018

It's not you, doc! In this episode of Dental Marketing Mastery, we discuss how to increase case acceptance, what the underlying problems with low case acceptance may be, and how to fix it.

 

Podcast Highlights:

 

  • The assistant, front desk, and hygienist
  • Why is case acceptance not where it needs to be?
  • Purchasing a practice – how long does it take existing patients to accept you?
  • Cancelled appointments 
  • Is it you, or patient quality?
  • Attracting the right patients
  • “Do you take my insurance?” vs real dental questions
  • Do you want patients who choose you because you are cheap or because of your dentistry?
  • Promoting to the right half of the dental market
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