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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Dental Marketing Mastery
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Now displaying: 2016
Jul 5, 2016

In this episode of Dental Marketing Mastery, Mark and Howie go over the hottest thing on all dentist's mind: social media. What are its main purposes? How do you use it to not only create new patients, but keep them engaged? Mark and Howie explain.

Jun 29, 2016

In episode 9 of Dental Marketing Mastery, Mark and Howie explain the launch of Dental Web Content, an online portal for dentists that has a library of advertising content.

Jun 10, 2016

In our second interview with Julie Mitchell, we discuss how dentalwebcontent.com can be a benefit to dental specialists.

Jun 7, 2016

In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with over 20 years of experience managing dental practices. In this interview, she discusses Dental Web Content and how it can help office managers in their day to day lives.

Jun 2, 2016

In Dental Marketing Mastery Episode 6, we delve further into the various media types, such as internal marketing, mail marketing, the internet, telephones, print media, and mass media.

Which media types will give you the most ROI? What percentage of your budget should  you put towards each media type?

We answer these questions and more in this episode.

May 31, 2016

In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists.

We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do not believe in promoting based on price.

May 24, 2016

In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and more are answered in this podcast!

Dental Marketing Mastery is brought to you by Dentalwebcontent.com.

May 18, 2016

In episode 3 of Dental Marketing Mastery, Mark and Howie expand on the two halves of the dental market, and more importantly, discuss what moms need to hear from you! 

May 13, 2016

In episode 2 of Dental Marketing Mastery, Mark and Howie recap episode 1's two main markets and then go in depth about what to expect from these markets, how to target them, what ad copy works best and what materials to use.

May 3, 2016

Welcome to dental marketing mastery, brought to you by dentalwebcontent.com! In this episode, we lay the foundations of all dental marketing -- the two halves of the dental market.

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