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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Jan 23, 2017

In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.

 

We also now have a mail bag! If you have a question that you want us to answer on our podcast, email josh@newpatientsinc.com, and we'll address your question on the podcast.

 

Podcast highlights:

 

  • Geographic differences
  • Media type differences
    • Internal marketing
    • Internet marketing
    • Direct mail
  • What to do if you're in between rural and urban areas?
  • Natural obstacles vs. man made obstacles
  • Competing with other dentists in these settings
  • Mediums available in rural that are not available in urban, and vice versa
  • Understanding how all practices are unique
  • Understanding the WHY of dental marketing
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