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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Feb 6, 2017

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.

 

Podcast Highlights:

 

  • Definition of Branding and Branded
  • How people FEEL about you, their perspectives
  • What is achievable for the average dentist
  • The amount of TRULY branded dental practices
  • How long does it take to establish a brand?
  • Newer practices vs. transition of ownership
  • How far should you try to brand?
  • The dangers of price incentives on branding
  • Mismatching your advertising with who you are
  • Avoiding the "race to the bottom"
  • The ideal mix of traits to showcase

 

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