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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Dental Marketing Mastery
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Now displaying: Page 1
Feb 20, 2017

How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?

 

Podcast Highlights

 

  • The importance of internal promotions
  • Avoiding the state board
  • Types of relationships
  • Transactional Relationships
  • Social relationships
  • "Predictably Irrational"
  • Why you don't give your mother in law $300 for cooking dinner
  • Making patient relationships social
  • Receiving a gift when expected vs. when it's unexpected
  • Incentives
  • When is the best time to offer incentives?
  • The two halves of the dental market
  • Transactional customers vs. social customers
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