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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Mar 13, 2017

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.

 

Podcast Highlights:

  • The problem with putting all of your eggs into one basket
  • Offline advertising's effect on your online properties
  • Over-allocating budget to a specific service you provide
  • The expiration date on using PPC only
  • Avoiding the "niche trap"
  • Taking advantage of decreased competition in offline media
  • Reallocating budget to drive more family patients
  • Proper ad rotation strategies
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