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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Mar 20, 2017

We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.

 

Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM 

 

Podcast Highlights:

  • How reviews and reputation management affect online AND offline performance
  • Googling pizza as an exercise
  • The psychology behind clicking on search results
  • Avoiding the "train wreck" companies
  • How consumers JUSTIFY the dentist they choose
  • What a 2.8 star rating means vs. a 4.8 star rating
  • Offline advertising
  • The 5.0: good or bad?
  • The decision-making process behind websites
  • Converting website visitors to phone calls
  • The important of convenience and online scheduling
  • Why 20% of phone calls are missed... and how to prevent it
  • How to take away borders from decision making
  • How to get a 7pm Sunday Evening caller turned into a patient
  • The impact of software on your website
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