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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Dental Marketing Mastery
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Now displaying: Page 1
Apr 3, 2017

In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.

 

Podcast Highlights

 

  • Setting the marketing foundation
  • Specialists
  • Dealing with a capacity increase
  • Getting this practice to the "next level"
  • Magazines for a specialized audience
  • Hitting the top 20% of the market
  • Trifolds, Magazines, and multi-niche advertising
  • Setting up online scheduling and review management
  • Setting up lead capture and appointment capture
  • How to promote both the practice AND its niches
  • Marketing as a specialist
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