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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Apr 10, 2017

Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.

  • The person at the grocery store
  • Why people don't want to go the dentist in the first place
  • Views depend on demographics
  • The 50/50 split
  • The deals trap
  • "The cheap dentist in town"
  • Corporate dentistry's effect on you
  • Why "what should the offer be?" is NOT the question you want to ask
  • The expenses of rebranding
  • The right mix of messaging
  • How to promote multiple services and avoid the niche trap
  • Using your website effectively
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