Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
- The person at the grocery store
- Why people don't want to go the dentist in the first place
- Views depend on demographics
- The 50/50 split
- The deals trap
- "The cheap dentist in town"
- Corporate dentistry's effect on you
- Why "what should the offer be?" is NOT the question you want to ask
- The expenses of rebranding
- The right mix of messaging
- How to promote multiple services and avoid the niche trap
- Using your website effectively