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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Apr 17, 2017

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.

 

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  • The importance of a wide-area analysis
  • The ratio of potential patients to doctors every practice should seek
  • Risk and dental marketing
  • Different practice ownership scenarios
  • Why do you see dozens of practices side by side?
  • The correct budget allocation for a new practice
  • How long to run your practice on this budget
  • Call tracking and call management
  • Staff training
  • Applying budget properly
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