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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Apr 30, 2017

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.

 

Podcast Highlights:

 

  • Are you overly concerned about your offer?
  • The different offers you make based on the demographics you are targeting
  • How do people REALLY choose a dentist?
  • Using patient-friendly language
  • Copy is for people, not for you!
  • Understanding features vs. benefits
  • The flaw behind "We have CEREC"
  • How to advertise your technology
  • "We can take care of this today"
  • Convenience
  • How to advertise your new gizmos
  • Understanding the difference between dentist benefits and patient benefits
  • Marketable attributes
  • Writing easily digestible content
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