What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.
Podcast Highlights:
- The three main aspects of effective SEO
- Getting career-long return on your SEO
- Budgeting for SEO
- What is off-page SEO?
- Google algorithm changes
- On-page SEO basics
- The importance of content
- Combining social media with your SEO
- How can a dentist help his or her specialist?
- Creating websites for the dental consumer
- The split between dental content and content for your consumers
- Setting realistic expectations