What is the niche trap? How can you avoid it?
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.
Online reviews -- how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate the process of getting reviews, posting them to the right places, and addressing bad reviews so that they can be resolved before going out to the public.
In this episode of Dental Marketing Mastery, we tell dentists that it's not all about you... when it comes to your marketing. So, what should you promote?
The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.
In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?
Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn't rely on a price incentive? If they don't respond to price, what WILL they respond to?
In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.
In this episode of Dental Marketing Mastery, we discuss the importance of design, our philosophies on design, and what has worked for our clients over the years.
What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, Mark and Howie explain.
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more.
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice.
Are you making some of these mistakes when it comes to marketing your practice?
Mistake 1: Not calculating or adhering to a marketing budget.
Mistake 2: Starting and stopping
Mistake 3: Budget Allocation
Mistake 4: Impatience
What are your passive and aggressive media types? Why do you need both? Mark and Howie explain in this episode of Dental Marketing Mastery.
In this episode of Dental Marketing Mastery, Mark and Howie go over the hottest thing on all dentist's mind: social media. What are its main purposes? How do you use it to not only create new patients, but keep them engaged? Mark and Howie explain.
In episode 9 of Dental Marketing Mastery, Mark and Howie explain the launch of Dental Web Content, an online portal for dentists that has a library of advertising content.
In our second interview with Julie Mitchell, we discuss how dentalwebcontent.com can be a benefit to dental specialists.
In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with over 20 years of experience managing dental practices. In this interview, she discusses Dental Web Content and how it can help office managers in their day to day lives.
In Dental Marketing Mastery Episode 6, we delve further into the various media types, such as internal marketing, mail marketing, the internet, telephones, print media, and mass media.
Which media types will give you the most ROI? What percentage of your budget should you put towards each media type?
We answer these questions and more in this episode.
In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists.
We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do not believe in promoting based on price.
In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and more are answered in this podcast!
Dental Marketing Mastery is brought to you by Dentalwebcontent.com.
In episode 3 of Dental Marketing Mastery, Mark and Howie expand on the two halves of the dental market, and more importantly, discuss what moms need to hear from you!
In episode 2 of Dental Marketing Mastery, Mark and Howie recap episode 1's two main markets and then go in depth about what to expect from these markets, how to target them, what ad copy works best and what materials to use.
Welcome to dental marketing mastery, brought to you by dentalwebcontent.com! In this episode, we lay the foundations of all dental marketing -- the two halves of the dental market.