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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Aug 29, 2016

What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, Mark and Howie explain.

Podcast Highlights

  • Ownership of your site's domain
  • The page most moms will visit
  • The importance of your "meet the dentist" page
  • How to properly do a "meet the dentist" page
  • What to highlight, how to be approachable
  • How to do a personal video
  • Services: Which ones are important?
  • How to appropriately mention pricing
  • How to display technology and conveniences
  • Social media and SEO
  • The importance of attracting vs. educating
  • Why your site shouldn't be a dental journal
  • Show off your operatory? No way!
  • How much should you invest into your website?
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