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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Sep 26, 2016

In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.

Podcast Highlights:

  • What IS insurance participation, really?
  • What do you get out of it?
  • Comparing insurance participation rates to an effective marketing budget
  • How long does it take to get to the point where you can transition out of insurance participation?
  • What NOT to do when transitioning
  • Why going cold turkey is a bad idea
  • How to motivate your team during this process
  • How to keep some of your insurance patients
  • Promoting to the right half of the market
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