In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself.
Podcast Highlights:
- Educating patients on the benefits of dental implants
- Using Google Adwords, Facebook, and direct mail to inform
- Understanding passive vs. aggressive marketing
- The challenges of online search engines for implant patients and price shopping
- Implementing alternate, less-costly search terms to reduce online advertising costs
- Tapping into the anger of denture patients who might be prime for dental implants
- The benefits of targeting by age
- Patients of record as a valuable source of referrals for implant patients