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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Apr 13, 2018

Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.

 

Podcast Highlights

 

  • Invisalign® – a different beast
  • Email josh@newpatientsinc.com if you have questions
  • Convincing the public why you’re the right Invisalign® provider
  • Which crowd wants Invisalign®?
  • How do you promote Invisalign®?
  • Making first impressions
  • Making appointments convenient for patients
  • Veneers
  • Making instant orthodontics easy to explain
  • Good dental marketing makes patients ask more than “do you take my insurance?” 
  • Communicating 6 month smiles
  • Starting with existing patients
  • When patients don’t know what you don’t tell them
  • Search Engine Marketing
  • Landing Pages
  • Complimentary Offers
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