Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?
In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.
#7: Dictating Your Own Strategy
#8: Not Recognizing Marketable Attributes
#9: Believing Offline Promotion is Dead
#10: Personal Taste
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.
#4 Not Treating the Practice Like A Business
#5 Having Multiple Companies Handle Your Marketing
#6 Promoting to the Wrong Half of the Market
A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, "what tanks your marketing?" We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.
Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.
Promoting sleep apnea treatment means sending the right message and tailoring that message to your audience. In this episode of Dental Marketing Mastery, we discuss how to do so, and we go over a few marketing mediums you can utilize to create sleep apnea patients.
We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.
What is the difference between a request for an appointment, and an actual appointment? How has scheduling evolved over the years? How do you turn visitors into patients while avoiding common pitfalls?
In this episode of Dental Marketing Mastery, we interview Lee Buzard, an NPI advisor and former practice owner, about his experiences.
Have you found yourself in a great market? Well, you might not be alone! In this podcast, we explain what you should do if you're in a great market area, how to approach it, and how to get a hold of it before your competitors do.
Are you really in an untapped market?
Understanding your doctor to patient ratio
What to do the first 2 years of dental advertising
Capturing the market before others do
Setting your marketing foundation
Delivering the right message
Building marketing like a home
Picking the right marketing firm the first time
Avoiding the “try this, try that” mentality
In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?
We interview Jason Siruchek of Dental Elevated to discuss technology, teamwork, and direction.
In this episode, Mark and Howie answer some questions we've been receiving about dental marketing:
In this episode, Mark and Howie go over Direct Mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.
Speaking to website visitors, converting them into patients, and more! In this episode of Dental Marketing Mastery, Mark interviews Scott Hansen of professionalchats.com about radical convenience, removing sales friction, and more.
Emergency! In this episode of Dental Marketing Mastery, we discuss emergency patients and how you can get them to find you. We also go over some updates on Call Tracking and Google PPC.
In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.
In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"
-Do you promote one thing, or multiple things at a time?
-Actual mailings vs. post cards
-The pitfalls of marketing price
-How to make effective radio spots
-Your marketable attributes
-How potential patients respond to design
-What color palettes should you use?
-Should you use more or less information?
-Price vs. benefits vs. one thing vs. many things
-How to avoid getting “shoppers”
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out!
How do you create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?