What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.
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Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.
In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.
We just attended the "Get it Done Weekend" and it was great! It is a great place for dentists to get all of their requirements done in one day.
How Do I Defend Against Illegitimate Reviews?
Is All Mail Dead?
How Often Should I Email Patients? I Don't Want to be a Spammer!
Announcement: The ADA
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.
Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast.
In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.
Keeping the Back Door Closed
Commit to Capacity
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?
What commitments can you make to yourself for a better practice? In this episode, we explain.
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites.
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.
We also now have a mail bag! If you have a question that you want us to answer on our podcast, email email@example.com, and we'll address your question on the podcast.
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say?
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients.
Allow patients to schedule their own appointments online? MADNESS!
Or is it?
In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject.
What's this? It's the holiday season, and we are giving away four free gifts for your practice.
Here are the gifts:
1. [Book] Unlimited New Patients, Volume 3
2. [Score Card] Marketable Attributes Score Card
3. [7-Hour Video Series] New Patients Inc. Marketing Summit
4. [Marketing Plan] Have a Marketing Plan Created for You
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.
What is the niche trap? How can you avoid it?
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.
Online reviews -- how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate the process of getting reviews, posting them to the right places, and addressing bad reviews so that they can be resolved before going out to the public.
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider's website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html
In this episode of Dental Marketing Mastery, we tell dentists that it's not all about you... when it comes to your marketing. So, what should you promote?
The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.