Info

Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
RSS Feed Subscribe in Apple Podcasts
Dental Marketing Mastery
2023
December
November
October
September
August
July
June
May
April


2022
December
November
September
August
June
March


2021
September
August
July
June
May
February


2020
September
April
March
February
January


2019
December
November
October
September
August
July
June
February


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Apr 27, 2018

We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.

#4 Not Treating the Practice Like A Business

  • Not having a budget
  • What percentage of your practice revenue should go into marketing?
  • Budgets: spending limitation, NOT a promissory note
  • Not being consistent with marketing

#5 Having Multiple Companies Handle Your Marketing

  • Which assets belong to who?
  • Having 5 companies for your marketing?
  • Online scheduling, reputation management
  • Driving yourself crazy!
  • Not working thematically

#6 Promoting to the Wrong Half of the Market

  • Defining the right half of the market
  • Short-term patients vs. long term patients
  • The difference between a shopper and good quality
  • Getting caught in the volume game
  • Kissing a lot of frogs to find a prince
  • Becoming the “cheap dentist” in town
  • Competing with corporate offices
0 Comments
Adding comments is not available at this time.