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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Apr 20, 2018

A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, "what tanks your marketing?" We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.

 

Podcast Highlights:

  • Hello to our listeners from Australia!
  • How do dentists get in the way of their own advertising results?
  • #1: Expecting everything... TODAY (time)
    • Market penetration
    • "A 27 year overnight success!"
    • Understanding the marketing bell curve
    • How many impressions do you need to make?
  • #2: Transparency with what works and what doesn't
    • Feelings vs. statistics
    • The start and stop mentality
    • Result tracking, call tracking
  • #3: Having unrealistic expectations
    • How to set realistic expectations with data
    • Understanding market penetration
    • Quality of patients vs. quantity of patients
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