Info

Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
RSS Feed Subscribe in Apple Podcasts
Dental Marketing Mastery
2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
May 4, 2018

In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.

#7: Dictating Your Own Strategy

  • Ancillary information vs. statistics
  • Consumer research, testing, and strategy

#8: Not Recognizing Marketable Attributes

  • Prioritizing services
  • Conveniences!
  • Technologies
  • Public relations assets

#9: Believing Offline Promotion is Dead

  • Offline drives online
  • Mail: the dark horse

 

#10: Personal Taste

  • What works vs. what you like
  • Looks vs. results
0 Comments
Adding comments is not available at this time.