What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.
Podcast Highlights:
- Understanding your core market
- Getting to this market before your competitors
- Patient families
- How your core market produces 11x more ROI than any other market
- Finding the marketing mediums to reach this core
- The folly of doing online-only marketing
- How your online reviews affect you
Managing your online reviews - Online scheduling now mandatory
- How online scheduling affects new and existing patients
- The five channels you need to invest in
- The staples of dentistry
- Promoting staples before the fancy stuff
- Where to put your budget while claiming your market
- How long does it take to claim your core market?
- Building a niche practice from a family practice