Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
In this episode, Howie and Mark talk about your competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it, or exploit it to your advantage! Learn how to set yourself apart.
Podcast Highlights:
Niche vs. price
Positioning in the local market
What sets you apart?
Financing
Convenience
Public relations assets
Technologies
Competitors too focused on low prices?
NOT using price in marketing to set yourself apart