As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing.

Podcast Highlights:

• Should budgeting be the same?
• Should I just keep marketing?
• Should I temporarily stop marketing?
• How to make sure you have room in your schedule for new patients

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price.

Podcast Highlights:

• Learn what overbought even means
• Learn how Google Ads might become overbought
• Learn some leading indicators which might signal an overbought situation
• What to do with your Google Ad campaign to keep from participating in an overbought situation

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses!

Podcast Highlights:

• Small Learning Groups (no more than 10 dentists).
• Short Courses - Typically 45 minutes of learning - 15 min of specific help.
• Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well.

Podcast Highlights:

• Who owns the website?
• Who owns the social media properties?
• Who owns the Google business page and reviews?
• What information your marketing firm needs, to help guide you through the transition

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast.

Podcast Highlights:

• What it was like 30 years ago to manage paper forms
• What it is like now managing paper forms
• Why patients (especially new ones) care about how you process forms
• How you can be the high tech hero to your patients and your business team for $169 bucks

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing.

Listeners will learn:

• Choosing the right half of the dental market
• Opportunity Costs
• Give them more than one reason to choose you
• How offers can be damaging
• Use offers to drive volume. Delete offers to drive revenues
• It’s all about “which moms?”
• There’s an opening for you!

Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center.

Listeners will learn:

• What source/attribution is
• What outcome classification is
• What interaction rating is
• Why they all matter a great deal
• How they give the practice owner full visibility

Now is the time to start preparing for April, May 2021 and beyond. Listen in as Howie & Mark divulge what's coming and how to turn a slowdown into a fantastic opportunity.

1. Your hygiene schedule will be empty. Now what do you do?
2. Where are you going to put new patients?
3. How to grow your way out of the Covid downturn.
4. Turning the looming dip, into a wonderful opportunity.