Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing.
Listeners will learn:
- Choosing the right half of the dental market
- Opportunity Costs
- Give them more than one reason to choose you
- How offers can be damaging
- Use offers to drive volume. Delete offers to drive revenues
- It’s all about “which moms?”
- There’s an opening for you!