In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.
- The problem with putting all of your eggs into one basket
- Offline advertising's effect on your online properties
- Over-allocating budget to a specific service you provide
- The expiration date on using PPC only
- Avoiding the "niche trap"
- Taking advantage of decreased competition in offline media
- Reallocating budget to drive more family patients
- Proper ad rotation strategies