We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.
Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM
Podcast Highlights:
- How reviews and reputation management affect online AND offline performance
- Googling pizza as an exercise
- The psychology behind clicking on search results
- Avoiding the "train wreck" companies
- How consumers JUSTIFY the dentist they choose
- What a 2.8 star rating means vs. a 4.8 star rating
- Offline advertising
- The 5.0: good or bad?
- The decision-making process behind websites
- Converting website visitors to phone calls
- The important of convenience and online scheduling
- Why 20% of phone calls are missed... and how to prevent it
- How to take away borders from decision making
- How to get a 7pm Sunday Evening caller turned into a patient
- The impact of software on your website