In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.
Podcast Highlights
- Setting the marketing foundation
- Specialists
- Dealing with a capacity increase
- Getting this practice to the "next level"
- Magazines for a specialized audience
- Hitting the top 20% of the market
- Trifolds, Magazines, and multi-niche advertising
- Setting up online scheduling and review management
- Setting up lead capture and appointment capture
- How to promote both the practice AND its niches
- Marketing as a specialist