#56: Rip Off the Band-Aid!

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, "what should I do?"

 

Podcast Highlights:

• Dentist's most commonly asked questions
• Assets and liabilities
• Why throwing more money at a problem will not make it go away
• What goes into calculating a 100% customized marketing plan
• The importance of brutal honesty
• Asking the hard questions of your practice
• What can you expect from an advisor?
• Promoting in the right mediums
• Dentist to patient ratio