Now is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready.
In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls.
Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work.
In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.
Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want?
If you’ve answered yes to either of those questions –our latest podcast will be valuable to you!
In our podcast, Mark and I discuss how to compete in a market that is already saturated with dentists. We discuss the importance of watching the marketing bell curve, consistency and which marketing tactics to focus on. After 30 years of exclusively marketing for dentists, we have seen the practices of many clients flourish while competing in saturated markets. Yes, even fee for service practices.
Do you know if your marketing efforts are paying off?
Can you accurately track which phone call is the result of which marketing effort?
If the answer to either of these questions is ‘No’, then you are flying blind!
In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you.
In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves.
The top habits of these successful dentists include:
Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence.
Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals.
In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there.
It is incredibly important that you spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece!
In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more.
In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use.
In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?" Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!
In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website.
What is Fusion MarketingTM from npiClick?
In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing.
After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.
New Patient Calls with Sandy Pardue & Dana Salisbury
In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting.
Some of the highlights of attending one of these seminars:
**Unique to these seminars**
Each practice that attends will receive one of the Classic Practice Resource flip charts, where the proper protocols are outlined for confirmation, recall and re-activation phone calls. Normally, the only way to attain one of these flip charts is by participating in the one-year consulting program.
Here is a list of the upcoming dates for these one day seminars:
To register and view the full seminar description, please visit: ClassicPractice.com
Capacity Restrictions. The Silent Practice Killer
This podcast highlights the following topics:
To book a one-on-one consult with a dental marketing expert, please visit us at https://www.newpatientsinc.com/
This podcast covers the following topics
You can learn even more at https://npiclick.com
In our most recent podcast, Howie and Mark set your Dental Marketing New Year's resolutions, so you don't have to!
2019 - Your marketing budget allocation...
In our most recent podcast, Howie and Mark discuss budget allocation, and where it should be in 2019.
In our most recent podcast, Howie and Mark discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable.
- Revenue per patient
In our most recent podcast, Mark and Howie explain SEO in layperson terms. They explain the what, where, and why involved with search engine optimization.
This podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price.
In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself.
In this episode, Howie and Mark discuss hitting dental practice plateaus. Is your practice growth stalled? Learn more about how to handle and anticipate future patient plateaus.