In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.
We also now have a mail bag! If you have a question that you want us to answer on our podcast, email firstname.lastname@example.org, and we'll address your question on the podcast.
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say?
What's this? It's the holiday season, and we are giving away four free gifts for your practice.
Here are the gifts:
1. [Book] Unlimited New Patients, Volume 3
2. [Score Card] Marketable Attributes Score Card
3. [7-Hour Video Series] New Patients Inc. Marketing Summit
4. [Marketing Plan] Have a Marketing Plan Created for You
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.
What is the niche trap? How can you avoid it?
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.
Online reviews -- how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate the process of getting reviews, posting them to the right places, and addressing bad reviews so that they can be resolved before going out to the public.
In this episode of Dental Marketing Mastery, we tell dentists that it's not all about you... when it comes to your marketing. So, what should you promote?
The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.
In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?
Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn't rely on a price incentive? If they don't respond to price, what WILL they respond to?
In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.
In this episode of Dental Marketing Mastery, we discuss the importance of design, our philosophies on design, and what has worked for our clients over the years.
What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, Mark and Howie explain.
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more.
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice.
Are you making some of these mistakes when it comes to marketing your practice?
Mistake 1: Not calculating or adhering to a marketing budget.
Mistake 2: Starting and stopping
Mistake 3: Budget Allocation
Mistake 4: Impatience
What are your passive and aggressive media types? Why do you need both? Mark and Howie explain in this episode of Dental Marketing Mastery.
In this episode of Dental Marketing Mastery, Mark and Howie go over the hottest thing on all dentist's mind: social media. What are its main purposes? How do you use it to not only create new patients, but keep them engaged? Mark and Howie explain.
In episode 9 of Dental Marketing Mastery, Mark and Howie explain the launch of Dental Web Content, an online portal for dentists that has a library of advertising content.
In our second interview with Julie Mitchell, we discuss how dentalwebcontent.com can be a benefit to dental specialists.