In this episode, Howie and Mark talk about your competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it, or exploit it to your advantage! Learn how to set yourself apart.
Are your new patient numbers staying the same each month? What can you do to fix it without a big investment in time or money? What could be the issue? In this episode, Mark and Howie discuss how your schedule and capacity could be to blame and how to use block scheduling to increase your new patient numbers.
In this episode, we continue our discussion of Google Adwords and PPC in general. We discuss high volume vs. quality searches, effective landing pages, the economy of language, and more!
Which marketing efforts are generating a return? How can you tell? In this episode, Howie discusses ROI, short term vs. long term returns, tracking, the marketing bell curve, and more!
How do you get your money's worth? How do you know? How do you analyze your Adwords market before even even starting? How do you track your data after the click? When do you turn off certain ads? We discuss all of this and more!
How do you continue to claim your local market? How is your competition promoting? What markets have opened up? How do these markets respond to dental advertising? We discuss all of this and more in part 3 of claiming your market.
What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.
Questions? Give us a call at 866-718-4278 or visit www.newpatientsinc.com
Google is changing, and we're here to keep you updated! In this episode of Dental Marketing Mastery, we talk about review gating, the new SSL changes, updating your website, and more.
In this episode, we interview Norm Gelfand of Dental Real Estate Experts! We discuss expanding your practice, the ins and outs of leasing, landlord agreements, and more.
It's not you, doc! In this episode of Dental Marketing Mastery, we discuss how to increase case acceptance, what the underlying problems with low case acceptance may be, and how to fix it.
Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery!
In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more.
Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?
In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.
#7: Dictating Your Own Strategy
#8: Not Recognizing Marketable Attributes
#9: Believing Offline Promotion is Dead
#10: Personal Taste
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.
#4 Not Treating the Practice Like A Business
#5 Having Multiple Companies Handle Your Marketing
#6 Promoting to the Wrong Half of the Market
A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, "what tanks your marketing?" We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.
Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.
Promoting sleep apnea treatment means sending the right message and tailoring that message to your audience. In this episode of Dental Marketing Mastery, we discuss how to do so, and we go over a few marketing mediums you can utilize to create sleep apnea patients.
We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.
What is the difference between a request for an appointment, and an actual appointment? How has scheduling evolved over the years? How do you turn visitors into patients while avoiding common pitfalls?
In this episode of Dental Marketing Mastery, we interview Lee Buzard, an NPI advisor and former practice owner, about his experiences.
Have you found yourself in a great market? Well, you might not be alone! In this podcast, we explain what you should do if you're in a great market area, how to approach it, and how to get a hold of it before your competitors do.
Are you really in an untapped market?
Understanding your doctor to patient ratio
What to do the first 2 years of dental advertising
Capturing the market before others do
Setting your marketing foundation
Delivering the right message
Building marketing like a home
Picking the right marketing firm the first time
Avoiding the “try this, try that” mentality
In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?