We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, "what should I do?"
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.
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Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.
In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.
We just attended the "Get it Done Weekend" and it was great! It is a great place for dentists to get all of their requirements done in one day.
How Do I Defend Against Illegitimate Reviews?
Is All Mail Dead?
How Often Should I Email Patients? I Don't Want to be a Spammer!
Announcement: The ADA
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.
Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast.
In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.
Keeping the Back Door Closed
Commit to Capacity
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?
What commitments can you make to yourself for a better practice? In this episode, we explain.
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites.
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.
We also now have a mail bag! If you have a question that you want us to answer on our podcast, email firstname.lastname@example.org, and we'll address your question on the podcast.
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say?
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients.
Allow patients to schedule their own appointments online? MADNESS!
Or is it?
In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject.
What's this? It's the holiday season, and we are giving away four free gifts for your practice.
Here are the gifts:
1. [Book] Unlimited New Patients, Volume 3
2. [Score Card] Marketable Attributes Score Card
3. [7-Hour Video Series] New Patients Inc. Marketing Summit
4. [Marketing Plan] Have a Marketing Plan Created for You
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.