What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.

Podcast Highlights:

• The three main aspects of effective SEO
• Getting career-long return on your SEO
• Budgeting for SEO
• What is off-page SEO?
• Google algorithm changes
• On-page SEO basics
• The importance of content
• Combining social media with your SEO
• How can a dentist help his or her specialist?
• Creating websites for the dental consumer
• The split between dental content and content for your consumers
• Setting realistic expectations

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice.

Podcast Highlights:

• The marketing techniques that never go out of style
• The business card?
• Leveraging local businesses
• Low-cost items
• Exploring the neighborhood
• The overlooked places nearby
• Vendors
• How to contact people who can help you
• How to throw a community day
• Toothbrushes, floss, referral brochures
• How to properly reward referrals
• Utilizing social media
• The line between obnoxious and friendly

Taking an associate requires some foresight in both your business practices and marketing. How should you approach it?

Podcast Highlights:

• The role of owners vs. associates
• The time period that should pass before an associate buys in
• Who is supposed to promote?
• Pre-appointments: when is the right time to take an associate
• Pre-appointing misconceptions
• Opposites attract! The best associate traits to look for
• Capacity: What numbers show you are ready for an associate?
• The new patient formula to follow
• What marketable attributes does a new associate bring?
• Solving staff vs. associate problems

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, "what should I do?"

Podcast Highlights:

• Dentist's most commonly asked questions
• Assets and liabilities
• Why throwing more money at a problem will not make it go away
• What goes into calculating a 100% customized marketing plan
• The importance of brutal honesty
• Asking the hard questions of your practice
• What can you expect from an advisor?
• Promoting in the right mediums
• Dentist to patient ratio