Do you know if your marketing efforts are paying off?

Can you accurately track which phone call is the result of which marketing effort?

If the answer to either of these questions is ‘No’, then you are flying blind!

In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you.

Podcast Topics:

• Stop Flying Blind
• It’s all about tracking where your business is coming from
• Who is accountable? Anyone?
• A good marketing company wants to know if something isn’t working
• You want certainty!

In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves.

The top habits of these successful dentists include:

• Having reasonable expectations especially for your specific marketplace
• To accept that all marketing ideas you try will not work – that’s ok
• Knowledge that all marketing tactics do work together
• Data – know what data to watch
• Pay attention to the details
• Covering the phone consistently and training your staff