In Chapter 8, you will learn why direct mail needs to be an integral, fundamental part of your marketing plan – no matter what kind of practice you have, who your target market is or what your goals are! We will educate you on the design style and formula that has proven successful for our clients for nearly 30 years. This is one marketing tactic has proven successful in over 96% of North American markets!
You can download our free e-book here: http://bit.ly/3aaG2va
In Chapter 7, we will cover a wide range of marketing channels, and cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars.
You can download our free e-book here: http://bit.ly/3aaG2va
In Chapter 6, we will introduce you to the four mass mediums of marketing – billboards, the yellow pages, radio and television. We will cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars.
You can download our free e-book here: http://bit.ly/3aaG2va
In Chapter 5, we will show you how location can affect your ability to build your business and grow your market share. You will learn how to recognize the opportunities and limitations your area presents. We will show you how to beef up your marketing when the doctor to patient ratio is less advantageous.
You can download our free e-book here: http://bit.ly/3aaG2va
In Chapter 4, we will share tips on finding a practice name that’s memorable, descriptive, and that sets up positive associations in the public’s mind. First impressions count for a lot in every business, and the business of dentistry is no different. That’s why choosing a name for your practice is such an important part of your overall brand.
You can download our free e-book here: http://bit.ly/3aaG2va
In Chapter 3, you will learn the difference between the dentist’s perception and the dental consumer’s reality. We will show you how to use the dental consumers’ perceptions to your advantage in your marketing materials. Also, we will show you how damaging a different kind of consumer perception can have on your business.
You can download our free e-book here: http://bit.ly/3aaG2va
In Chapter 2, you will learn how important it is to step outside your own specialized mindset and learn to think like a dental consumer. We’ll show you how to put yourself in their shoes and understand what really matters to ordinary people faced with making a decision about who to entrust with their dental care.
You can download our free e-book here: http://bit.ly/2QpoTpY
In Chapter 1, we discuss how the word ‘invasive’ has two different meanings that are entirely dependent on whether you are in the dental chair or not. We will discuss the business of dentistry, particularly, how to market dentistry to a nervous and recoiling public. Understanding your customer’s needs, wants, fears and concerns is a basic marketing principle.
You can download our free e-book here: http://bit.ly/3aVZrQK
Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want?
If you’ve answered yes to either of those questions –our latest podcast will be valuable to you!
In our podcast, Mark and I discuss how to compete in a market that is already saturated with dentists. We discuss the importance of watching the marketing bell curve, consistency and which marketing tactics to focus on. After 30 years of exclusively marketing for dentists, we have seen the practices of many clients flourish while competing in saturated markets. Yes, even fee for service practices.
Podcast Highlights:
Do you know if your marketing efforts are paying off?
Can you accurately track which phone call is the result of which marketing effort?
If the answer to either of these questions is ‘No’, then you are flying blind!
In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you.
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In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves.
The top habits of these successful dentists include:
It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews Dental Practice Fraud Examiner Susan Gunn and they discuss how to protect your dental practice.
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Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence.
Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals.
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In today’s podcast, Mark Dilatush hosts a special guest, Dr. Marvin Berlin. The topic they discuss is increasing case acceptance. Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is required.
You might want to listen to this guy. His practice does 8 figures each year!
If you would like to learn more about dental photography, Dr. Berlin will be hosting a free webinar on Tuesday, December 10 at 6pm (CST). Visit DentalPics.com to learn more!
Podcast Highlights:
In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there.
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It is incredibly important that you spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece!
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In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more.
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In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use.
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In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?" Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!
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In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website.
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After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!
What is Fusion MarketingTM from npiClick?
In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing.
Podcast Highlights
After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.
New Patient Calls with Sandy Pardue & Dana Salisbury
In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting.
Some of the highlights of attending one of these seminars:
**Unique to these seminars**
Each practice that attends will receive one of the Classic Practice Resource flip charts, where the proper protocols are outlined for confirmation, recall and re-activation phone calls. Normally, the only way to attain one of these flip charts is by participating in the one-year consulting program.
Here is a list of the upcoming dates for these one day seminars:
To register and view the full seminar description, please visit: ClassicPractice.com
Capacity Restrictions. The Silent Practice Killer
This podcast highlights the following topics:
To book a one-on-one consult with a dental marketing expert, please visit us at https://www.newpatientsinc.com/
This podcast covers the following topics
You can learn even more at https://npiclick.com
In our most recent podcast, Howie and Mark set your Dental Marketing New Year's resolutions, so you don't have to!
Podcast Highlights