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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: November, 2018
Nov 28, 2018

2019 - Your marketing budget allocation...

In our most recent podcast, Howie and Mark discuss budget allocation, and where it should be in 2019.

Podcast Highlights:

  • Internal Marketing
  • Online (aggressive)
  • Offline (passive)
  • The 60/40 - 40/60 balance. (Part of the Secret Sauce)
Nov 15, 2018

In our most recent podcast, Howie and Mark discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable.

 

Podcast highlights:

 

  • Patient capacity
  • Patient quality vs patient quantity

          - Revenue per patient

  • Patient scheduling optimization

 

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