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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: April, 2020
Apr 18, 2020

In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls.

Podcast Highlights:

  • Web Presence Optimization
  • Building websites based upon consumer demand
  • Call tracking on steroids!
  • A website that is updated every 6 months
Apr 18, 2020

We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3!

You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible.

In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too.

Podcast Highlights:

  • History of the Unlimited New Patients Series
  • Dental Marketing Guides
  • The Two Halves of the Dental Market
  • Unlimited New Patients – Volume 3 on Audible
Apr 18, 2020

Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work.

Podcast Highlights:

  • How to set reasonable expectations for when work resumes
  • How to manage your marketing campaign in the midst of this pandemic
  • Know which marketing to pause and which to move to maintenance mode
  • Exactly what it takes to rebuild marketing momentum
Apr 18, 2020

In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.

Podcast Highlights:

  • How to set your schedule to create room for new patients
  • Paint “new patients only” blocks in your calendar now
  • Zero Cost Marketing Guide
Apr 1, 2020

In this guide, we dive head on into our dental consumer research findings. We combine those with over 30 years of real world marketing result data. What we have found will most definitely surprise you! The first question you may often hear from a prospective patient is ‘How much will it cost?’. This is because they don’t know how to ask the question they really want answered. This guide outlines how to answer the right questions, before they even ask! Know the questions. Answer the questions. More high quality new patients!

Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

Apr 1, 2020

An All Inclusive Implementation Plan

Our sleep apnea guide provides advice on marketing to internal patients, attracting new external patients and who should be your targeted audience. As well, we offer tips on Google Ad Campaigns, social media promotions and more.

Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

Apr 1, 2020

An All Inclusive Implementation Plan

Our implant guide outlines how to reach your targeted audience through tested and proven online/offline marketing techniques. We include advice on internal promotions, mailers, Google Ads, and more!

Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

Apr 1, 2020

An All Inclusive Implementation Plan

In this guide, we discuss a tried and tested method to consistently gain new, high quality patients. In the 6 steps, we outline why you need to include this traditional method of marketing to attract new patients, the benefits of following a winning design layout (hint: you might not agree with it – but trust us!) and how to send the right message!

Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

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