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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: October, 2018
Oct 24, 2018

In our most recent podcast, Mark and Howie explain SEO in layperson terms. They explain the what, where, and why involved with search engine optimization. 

  • Realistic cost and ROI expectations in an average dental market
  • How Social Media is leveraged to boost your exposure
  • On page changes vs off page changes
  • When Google makes a change, you better change with them
  • And more...
Oct 12, 2018

This podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price.

Podcast Highlights:

  • Scenario: start with a price deal and pre-appoint everyone, filling the schedule
  • The illusion of security based on that full schedule
  • The issue of what type of patients takes up all the appointments
  • What happens to your growth when you reach overcapacity
  • Two big problems this situation creates
  • How to avoid this slippery slope
  • How to reverse the slide if you’ve already started
  • What about if you don’t promote on price but do pre-appoint hygiene?
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