Info

Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
RSS Feed Subscribe in Apple Podcasts
Dental Marketing Mastery
2023
December
November
October
September
August
July
June
May
April


2022
December
November
September
August
June
March


2021
September
August
July
June
May
February


2020
September
April
March
February
January


2019
December
November
October
September
August
July
June
February


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May


Categories

All Episodes
Archives
Categories
Now displaying: Category: Dental Marketing
Oct 1, 2023

In our latest episode, we delve deep into the fascinating world of Artificial Intelligence in dentistry, a topic that's been creating quite a buzz in the dental community and beyond. Join us as we demystify the current landscape of AI-driven advancements for dental practices, from practice management to marketing solutions. 

Aug 1, 2023

In this podcast episode, we'll delve into the critical differences between Every Door Direct Mail (EDDM) and Targeted Direct Mail for dental marketing. We'll break down the pros and cons of each method, providing valuable insights to help you make informed decisions.

May 4, 2023

Chat GPT and Dentistry: On this podcast Mark Dilatush and Rita Zamora  update dentists and their teams on current social media strategies and how AI (artificial intelligence) will impact the process.

 
Dec 15, 2022

Our most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion.

Sep 7, 2022

In this podcast Mark and Howie discuss how to set up your dental marketing plan for success in 2023. 

Aug 12, 2022

A LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast.

Jun 28, 2022

Learn how to evolve your marketing with different targeting and messaging during recession years, to keep your dental practice growing even though the dental market as a whole is shrinking. Learn how to NOT participate in the next recession.

Mar 14, 2022

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.

Sep 29, 2021

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing.

Podcast Highlights:

  • Should budgeting be the same?
  • Should I just keep marketing?
  • Should I temporarily stop marketing?
  • How to make sure you have room in your schedule for new patients
Sep 3, 2021

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price.

Podcast Highlights:

  • Learn what overbought even means
  • Learn how Google Ads might become overbought
  • Learn some leading indicators which might signal an overbought situation
  • What to do with your Google Ad campaign to keep from participating in an overbought situation
Aug 18, 2021

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses!

Podcast Highlights:

  • Small Learning Groups (no more than 10 dentists).
  • Short Courses - Typically 45 minutes of learning - 15 min of specific help.
  • Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account
Aug 3, 2021

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well.

Podcast Highlights:

  • Who owns the website?
  • Who owns the social media properties?
  • Who owns the Google business page and reviews?
  • What information your marketing firm needs, to help guide you through the transition
Jun 7, 2021

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing.

Listeners will learn:

  • Choosing the right half of the dental market
  • Opportunity Costs
  • Give them more than one reason to choose you
  • How offers can be damaging
  • Use offers to drive volume. Delete offers to drive revenues
  • It’s all about “which moms?”
  • There’s an opening for you!
May 6, 2021

Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center.

Listeners will learn:

  • What source/attribution is
  • What outcome classification is
  • What interaction rating is
  • Why they all matter a great deal
  • How they give the practice owner full visibility
Sep 1, 2020

Now is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready.

Podcast Highlights:

  • A Chasm Looms Ahead
  • Where Should I Send Your Charts?
  • Pre-Paint Your Schedule
  • Now is Your Chance
  • The 8 Day Rule
Apr 18, 2020

In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls.

Podcast Highlights:

  • Web Presence Optimization
  • Building websites based upon consumer demand
  • Call tracking on steroids!
  • A website that is updated every 6 months
Apr 18, 2020

Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work.

Podcast Highlights:

  • How to set reasonable expectations for when work resumes
  • How to manage your marketing campaign in the midst of this pandemic
  • Know which marketing to pause and which to move to maintenance mode
  • Exactly what it takes to rebuild marketing momentum
Apr 18, 2020

In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.

Podcast Highlights:

  • How to set your schedule to create room for new patients
  • Paint “new patients only” blocks in your calendar now
  • Zero Cost Marketing Guide
Feb 27, 2020

Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want?

If you’ve answered yes to either of those questions –our latest podcast will be valuable to you!

In our podcast, Mark and I discuss how to compete in a market that is already saturated with dentists. We discuss the importance of watching the marketing bell curve, consistency and which marketing tactics to focus on. After 30 years of exclusively marketing for dentists, we have seen the practices of many clients flourish while competing in saturated markets. Yes, even fee for service practices.

Podcast Highlights:

  • How Can You Compete in a Market That is Already Saturated with Dentists?
  • It’s not just about money
  • Don’t continually re-start the bell curve
  • Measure, adjust expectations, then what?
  • You must have online AND offline promotions
  • Result tracking is a must
Jan 31, 2020

Do you know if your marketing efforts are paying off?

Can you accurately track which phone call is the result of which marketing effort?

If the answer to either of these questions is ‘No’, then you are flying blind!

In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you.

Podcast Topics:

  • Stop Flying Blind
  • It’s all about tracking where your business is coming from
  • Who is accountable? Anyone?
  • A good marketing company wants to know if something isn’t working
  • You want certainty!
Jan 14, 2020

In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves.

The top habits of these successful dentists include:

  • Having reasonable expectations especially for your specific marketplace
  • To accept that all marketing ideas you try will not work – that’s ok
  • Knowledge that all marketing tactics do work together
  • Data – know what data to watch
  • Pay attention to the details
  • Covering the phone consistently and training your staff
Dec 9, 2019

Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence.
Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals.

Podcast Highlights:

  • Dental Insurance. What is it Really?
  • It’s a Highly Charged Subject
  • It’s Just a Marketing Medium
  • You Get to Capacity. Then What?
  • Using Insurance to Fill Volume
  • Boiling it Down
Nov 4, 2019

In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there.

Podcast Highlights:

  • Defining "Fee-for-Service"
  • Getting Out of the Insurance Trap
  • It's a Process
  • Replacing Your Insurance Patients
  • Never Go Cold Turkey
Oct 16, 2019

It is incredibly important that you spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece!

Podcast Highlights:

  • Local SEO - What is it?
  • Driving Traffic to Your Website
  • How Do Other Dentists Get Listed?
  • The Importance in Monitoring Your Google My Business Listing
  • It's a War for the Consumer's Mind
  • The Value of a Review
  • Passive and Aggressive Marketing
Sep 24, 2019

In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more.

Podcast Highlights:

  • The Over Capacity Trap
  • Upgrading Your Website
  • Line Up Your Marketing Assets and Liabilities
  • We’re Bullish on Dentistry
  • Budget Allocation
1 2 3 4 5 Next »