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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: December, 2019
Dec 26, 2019

It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews Dental Practice Fraud Examiner Susan Gunn and they discuss how to protect your dental practice.

Podcast Highlights:

  • Embezzlement, if it’s happening, won’t just go away on its own
  • Three out of five practices will experience embezzlement
  • Average embezzlement case - $125,000
  • Three ways to protect your practice
  • It’s not what you do. It’s what you give the appearance that you’re doing.
  • Lock’em up!
  • Pay attention! Especially during busy times
Dec 9, 2019

Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence.
Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals.

Podcast Highlights:

  • Dental Insurance. What is it Really?
  • It’s a Highly Charged Subject
  • It’s Just a Marketing Medium
  • You Get to Capacity. Then What?
  • Using Insurance to Fill Volume
  • Boiling it Down
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