Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.
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Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.
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Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"
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-Do you promote one thing, or multiple things at a time?
-Actual mailings vs. post cards
-The pitfalls of marketing price
-How to make effective radio spots
-Your marketable attributes
-How potential patients respond to design
-What color palettes should you use?
-Should you use more or less information?
-Price vs. benefits vs. one thing vs. many things
-How to avoid getting “shoppers”
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out!
How do you create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!
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Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?
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We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.
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What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.
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In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?
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How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan.
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The best time to plan your future marketing is NOW! So what should every practice know?
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Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?
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Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more!
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How do you redesign and rebuild your website? We interview Michael Barr about the subject.
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The Big Reveal is here! Sign up for the special today: https://goo.gl/ouyq8W
If you sign up for our ADA show special, you will have access to all four of our NPI software products for free until January 1st, 2018. However, the offer expires on October 21st and we are NOT extending it! What does all of this software do? Why did we make it?
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"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!
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What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics.
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Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.
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Get a free mid-year review from Lee! Email lee@newpatientsinc.com
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your office for the upswing, and more.
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Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if they can’t make the ADA meeting.
Sign up for your show special here: http://newpatientsinc.com/promo/ada-2017.html
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding.
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What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.
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What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice.
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Taking an associate requires some foresight in both your business practices and marketing. How should you approach it?
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