It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews Dental Practice Fraud Examiner Susan Gunn and they discuss how to protect your dental practice.
The best time to plan your future marketing is NOW! So what should every practice know?
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?
The Big Reveal is here! Sign up for the special today: https://goo.gl/ouyq8W
If you sign up for our ADA show special, you will have access to all four of our NPI software products for free until January 1st, 2018. However, the offer expires on October 21st and we are NOT extending it! What does all of this software do? Why did we make it?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.
Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/
Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.
In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.
We just attended the "Get it Done Weekend" and it was great! It is a great place for dentists to get all of their requirements done in one day.
How Do I Defend Against Illegitimate Reviews?
Is All Mail Dead?
How Often Should I Email Patients? I Don't Want to be a Spammer!
Announcement: The ADA
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.
Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast.
In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.
Keeping the Back Door Closed
Commit to Capacity
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?
What commitments can you make to yourself for a better practice? In this episode, we explain.
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients.
Allow patients to schedule their own appointments online? MADNESS!
Or is it?
In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject.
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider's website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html
In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it.
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.
In this episode of Dental Marketing Mastery, Mark and Howie explain how and why all dentists should be using direct mail. Direct mail is not only extremely targetable, but did you know that it is the lowest-risk option for dentists seeking new patients? All this and more in Dental Marketing Mastery.