Allow patients to schedule their own appointments online? MADNESS!
Or is it?
In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject.
Podcast highlights:
What's this? It's the holiday season, and we are giving away four free gifts for your practice.
Here are the gifts:
1. [Book] Unlimited New Patients, Volume 3
2. [Score Card] Marketable Attributes Score Card
3. [7-Hour Video Series] New Patients Inc. Marketing Summit
4. [Marketing Plan] Have a Marketing Plan Created for You
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.
Podcast Highlights:
What is the niche trap? How can you avoid it?
Podcast Highlights:
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.
Online reviews -- how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate the process of getting reviews, posting them to the right places, and addressing bad reviews so that they can be resolved before going out to the public.
Podcast Highlights:
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider's website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html
Podcast Highlights:
In this episode of Dental Marketing Mastery, we tell dentists that it's not all about you... when it comes to your marketing. So, what should you promote?
The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html
Podcast Highlights:
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.
Podcast Highlights:
Mark and Howie explain PPC, how to get the most out of your money, and more.
Podcast highlights:
Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain.
Podcast Highlights:
EDDM vs. Bulk Mail is a question many dentists ask. In this episode of Dental Marketing Mastery, Mark and Howie break down the differences, when you should use EDDM, which demographic is better, and more.
Podcast Highlights:
In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it.
Podcast highlights:
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.
Podcast Highlights:
In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?
Podcast highlights:
Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn't rely on a price incentive? If they don't respond to price, what WILL they respond to?
Podcast Highlights:
In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.
Podcast highlights:
In this episode of Dental Marketing Mastery, we discuss the importance of design, our philosophies on design, and what has worked for our clients over the years.
Podcast Highlights:
What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, Mark and Howie explain.
Podcast Highlights
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more.
Podcast Highlights:
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising.
Podcast Highlights:
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice.
Podcast Highlights:
Are you making some of these mistakes when it comes to marketing your practice?
Podcast Highlights:
Mistake 1: Not calculating or adhering to a marketing budget.
Mistake 2: Starting and stopping
Mistake 3: Budget Allocation
Mistake 4: Impatience
What are your passive and aggressive media types? Why do you need both? Mark and Howie explain in this episode of Dental Marketing Mastery.
In this episode of Dental Marketing Mastery, Mark and Howie explain how and why all dentists should be using direct mail. Direct mail is not only extremely targetable, but did you know that it is the lowest-risk option for dentists seeking new patients? All this and more in Dental Marketing Mastery.