Which marketing efforts are generating a return? How can you tell? In this episode, Howie discusses ROI, short term vs. long term returns, tracking, the marketing bell curve, and more!
- Finding out which marketing efforts created patients
- ROI can be difficult to track
- Offline Marketing ROI
- First-Level ROI
- New Patient Lifetime ROI
- The Radio?
- Offline traffic drives online traffic
- Referral sources
- Call tracking
- Referral chains
- First-level ROI is short-sighted!
- The marketing bell curve
- Mail list cross referencing
- Getting staff to accurately track source fields