EDDM vs. Bulk Mail is a question many dentists ask. In this episode of Dental Marketing Mastery, Mark and Howie break down the differences, when you should use EDDM, which demographic is better, and more.
- What is EDDM?
- When should you use it?
- The right budget for EDDM
- Why EDDM is best for price-incentive-based marketing
- Which demographics work best for EDDM?
- When Should You NOT use EDDM?
- Income targeting
- Carrier rates
- How some households will skew EDDM targeting
- When to use Direct Bulk Mail
- Ad types for Direct Bulk Mail
- Advantages of Direct Bulk Mailk