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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Dec 12, 2016

Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.

 

Podcast Highlights:

  • Assessing your marketable assets
  • Assessing your website, text & email, appointment software
  • Are your brochures and print material up to date?
  • What are your liabilities?
  • Which assets are working, and which are not?
  • Setting a marketing goal
  • Do you need to increase capacity or marketing?
  • Setting a budget
  • Budget allocation
  • The fundamental channels you should be marketing in
  • Sticking to the process
  • Conserving resources
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