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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Aug 4, 2016

Are you making some of these mistakes when it comes to marketing your practice? 

Podcast Highlights:

Mistake 1: Not calculating or adhering to a marketing budget.

  • Definition of a budget.
  • Percentage of revenues that should be dedicated to marketing.
  • An example practice and its marketing spend

Mistake 2: Starting and stopping

  • The value of staying consistent.
  • Under and overspending.
  • What to do when your practice is doing well.
  • How peaks and valleys can be stressful.
  • Slow and steady wins the race.

Mistake 3: Budget Allocation

  • Not letting yourself be the dentist who has to work on a full set of veneers you didn't do.
  • Which mediums to spend your budget on.

Mistake 4: Impatience

  • Understanding that your practice's success depends on a ratio of dentists to population.
  • How year 2 looks compared to year 1.
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